Annual report design for the British Mountaineering Council. A representative body for rock climbers, his walker and mountaineers in Britain.
The annual report format is a double sided A0 poster. One side regales the reader with a tale from a scary rock climbing route by one of the BMC members. The language grows more and more colourful as the climber reaches the crux section of the climb and then climbs on to the safety of the top.
The reverse side includes all of the vital business and financial information that can be expected from an annual report. Also included are simplified icons to represent different pieces of climbing gear in order to tie both sides of the annual report together.