Fitness Forster is a health, fitness and food blog. The blog is run by Amie Forster, a health and fitness guru based in North Yorkshire. Fitness Forster provides content that helps its audience to up their fitness and live a healthy life.
Amie approached me with a brief to create a new identity for Fitness Forster in order to raise the profile of the blog.
The brief was simple; create a minimal logo that best represents Fitness Forster’s dedication to achieving a healthy lifestyle.
The outcome was a line-based roundel that was versatile enough to use in a number of applications. The inclusion of a line drawn barbell gives a subtle nod towards the fitness and gym routine content that Fitness Forster provides for its audience.