Pamela Higgins of SpamellaB.com is a leading UK health food blogger who focuses on gluten-free, high protein recipes created using clean eating ingredients. A new brand identity was required in order to raise her profile and strengthen her standing as one of the BBC Good Food’s top health food bloggers.
Pamela’s approach is friendly, and personable. She works closely with health food companies and the nature of her blogging work means that she is engaging with people on a personal level. With this in mind I created an identity based around hand-drawn typography. The whisk and spoon, well-known cooking tools offer a bit of a playful element and link in the nature of Pamela’s work.
A simple pastel colour scheme was created that keeps the soft and personable feel to the identity whilst resonating with the young, health conscious audience that SpamellaB has.