I worked with Rock Over Climbing Centre, Manchester’s city centre indoor climbing centre to produce an identity to boost their new Team GB training facility into the public spotlight.
Indoor rock climbing is rapidly growing as a sport and is becoming popular with enthusiasts looking for a great way to keep fit, healthy and socially active. The sport has even made it into the 2020 Olympic Games.
Rock Over Climbing’s new venture has set them apart from their competition.
As with any new venture, an identity was required to project the right image within the rock climbing community. I created The Hub GB identity to be simple, yet bold enough to reflect its stature as a world-class climbing and training facility.